Masport Ltd started as a family owned manufacturing company in 1910 in Auckland, New Zealand. Since then the Masport brand has become a symbol for good quality, reliable outdoor equipment.
Masport introduced an iron foundry in 1911 and started manufacturing vacuum pumps and stationary engines for a range of agricultural equipment. After establishing a solid base in the farming industry, Masport started to diversify, producing its first hand mowers in 1930 and New Zealand’s first petrol-powered lawnmower in 1938.
Masport made munitions for the army during World War 2. Post-war the company refocused on its core business, introducing further farm machinery such as ride-on tractors. With a growing reputation for engineering excellence, the company expanded offshore – with an increasing range of agricultural, horticultural and lawn care products.
Today Masport delivers a range of quality lawn and garden products. The business also markets a more affordable range of products under the Morrison brand www.4morrison.com. The company continues to enjoy a growing global reputation for providing quality products, exporting to over 30 countries worldwide.
Masport’s mission is to be a leading manufacturer and distributor of consumer outdoor power equipment and patio lifestyle products in our chosen markets worldwide.
Masport products have been developed and refined in the tough outdoor environment of Australian and Kiwi backyards. With a surge in demand from international markets the company has re-positioned itself to become a quality provider to the global outdoor equipment market.
Masport has a competitive platform to develop its core strengths. This platform is based on the following key drivers:
- Sales and service value: creating a focused outdoor business that supports its distribution channels
- Brand values: continuing to grow brand values and deliver quality products
- Distribution excellence: becoming an international ‘best practice’ distribution oriented company
- Market leader in lawnmower innovation
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